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26 OCTOBER 2022
ITALY IS SIMPLY EXTRAORDINARY: BE IT
Thanks to the collaboration with Warner Bros. Discovery, Sabelt takes the occasion to celebrate again its 50th anniversary with the production of a video to promote the Made in Italy excellence.
The name of the National Branding Campaign is “Italy is simply extraordinary: be IT”.
It has been launched by the Ministry of Foreign Affairs and International Cooperation in collaboration with the Italian Trade Agency and aims to celebrate Made in Italy around the world.
The project consists of nine narratives about the key Italian supply chains and services, a detailed foray into why Italy is the go-to choice for investors and buyers across the world: a mix of innovation, high-quality materials, know-how and sustainability.
It is the biggest nation-branding campaign ever made by the Italian government to promote the country's values, products, and talents. "Italy is simply extraordinary: beIT" wants to reach the international public with a particular focus on 26 target countries. A narrative kaleidoscope to celebrate the unique potential of the Made in Italy and the Italian way of life while also supporting Italian exports and the internationalisation of the country's economic system.
Sabelt is very happy and proud to share this interview and to be part of this special project that promotes the Made in Italy excellence, representing the Italian automotive industry in the world.
Once you choose IT, you never leave IT!