20 February 2020

Cupra opens the new headquarter after the launch of the first Cupra Leon

On the occasion of the second anniversary of the brand, Cupra inaugurates the new headquarter, the Cupra Garage. Throughout the event, the new Cupra Leon series has been presented in world premiere. Starting the brand's journey towards electrification, the range includes two race cars: the new version of the CUPRA e-Racer and the new CUPRA Leon Competición. 

The CUPRA e-Racer is the world's first 100% electric race GT car. Wayne Griffiths, the CEO of the brand, confirmed the Cupra's participation to the world championship for electric GT cars (Pure ETCR), which this year will make its debut with Mattias Ekström and Jordi Gené on the starting grid.

 The CUPRA e-Racer’s design is a balance between CUPRA DNA and aerodynamics with a lower and wider stance. As a pure electric vehicle, the combustion engine grille was eliminated, transformed instead into an air curtain bonnet, improving aero performance. The wheel arches have been developed to better extract the air and improve downforce, while the flat floor underneath the racing car, helps improve overall aerodynamics. Each part of the e-Racer’s design is about air flow and allowing it to move more smoothly over the vehicle’s profile.

The Cupra engineers, experts in the world of racing, have also developed a new GT race car equipped with an internal combustion engine, the Cupra Leon Competición. Ekström and Gené have been the key players of the reveal, presenting the improvements made in terms of aerodynamic efficiency and lightweight 3D printed components used to improve weight distribution.

Based on the new CUPRA Leon, reinforcing the link between the road and the track, the Leon Competición incorporates revised bodywork that brings significant aerodynamic efficiency improvements helping it to cut through the air and increase downforce. A full kinematic geometry in both axles that use lightweight components better distributes weight and a CUPRA racing-specific electronics architecture reduce weight, is more robust, customisable and modular.

Furthermore, Cupra presented the new racing suit and clothing collection for the racing team created in collaboration with Sabelt, supplier also of a lightweight GT-PRO XL with carbon shell seat and seatbelts made with aluminium hardware.

“CUPRA has always had a pioneering role in motorsport and were the developer of the first TCR platform, and with the CUPRA Leon Competición and CUPRA e-Racer we are continuing to break new ground,” said CUPRA Racing Director Jaime Puig. “Both vehicles have been designed to compete at the highest level and bring a competitive edge to the teams running them, having been developed specifically to meet TCR and ETCR technical regulations and requirements.”